Bupa Aged Care

The client 

Bupa Aged Care, stands as one of Australia’s largest residential aged care providers, boasting over 50 care homes that support more than 5000 residents. The Bupa Aged Care website plays a crucial role in providing information to the public about Bupa’s services and aiding individuals in locating their nearest Bupa care home.

The challenge

Bupa’s issues were around the significance of its website as an informational hub for the public and a vital lead-generation marketing tool for the Bupa team. Ensuring the website’s uptime and the availability of the Care Home finder map, which relies on the Google Maps API, are top priorities for the Bupa Aged Care team.

The web application itself adopts a composable approach, utilising a headless stack comprising Contentful CMS, Algolia search, Netlify backend and APIs, along with several smaller components for form rendering and mapping functionality. While this approach enhances responsiveness, the task of monitoring the application and managing communications with third-party providers and internal stakeholders during critical incidents poses a significant challenge for the marketing team, necessitating constant attention 24/7.

To address these challenges, Bupa engaged Just After Midnight to provide their signature 24/7 application support. This comprehensive support includes continuous monitoring of key website functionalities and overall website uptime. Just After Midnight’s incident management and solution architect teams proactively identify, investigate, and resolve any issues that may arise. 

The solution

This approach ensures that Bupa Aged Care’s marketing team can confidently rely on Just After Midnight to handle priority 1 incidents, such as website outages or disruptions affecting users’ ability to search for care homes. They can trust that any critical incidents will be promptly managed, and within 24 hours, a comprehensive report with root cause analysis and recommendations will be provided. 

The results of this collaboration are notable, with Bupa’s Aged Care website achieving an impressive 99.99% uptime since implementation. Critical priority issues are swiftly addressed by the Just After Midnight team, allowing Bupa and its digital partner to continue progressing on the website roadmap with confidence, knowing that the application is under constant monitoring, and incidents are managed and communicated in a timely manner.

The results 

• The 24/7 application support provided by Just After Midnight ensures continuous monitoring of key website functionalities and overall uptime.
• Bupa’s marketing team can confidently rely on Just After Midnight to manage priority 1 incidents, such as website outages or disruptions impacting user searches for care homes.
• With the website being well-monitored and incidents efficiently managed, Bupa and its digital partner can continue working on the roadmap of the website with confidence.